How Matildas star Sam Kerr can make history off the field
Sam Kerr, star of the Matildas, has been compared to Cristiano Ronaldo, and her popularity is expected to soar after the World Cup that she may well become the first female footballer to ever break a record.
Sam Kerr, star of the Australian national team, has been called a "female Cristiano Ronaldo" and will break the $500 million barrier to become the highest-paid female athlete in the world.
Publicist, agent, and promoter of Australian stars Max Markson is confident in his assertion.
Markson predicts that numerous multinational enterprises, including manufacturers of morning cereals and automobiles as well as retailers of apparel, restaurants, health food stores, vitamin retailers, and electronics and telecommunications firms, would target Kerr.
Speaking engagements, according to Markson, might bring in an annual salary of $250,000.
"By the end of her career, she will end up with $500 million in the bank," Markson said.
She'll be the Cristiano Ronaldo of the feminine gender.
Sam has a chance to earn as much as Ronaldo ($500 million) does. And no one plays the game of soccer better than Ronaldo. That's why Sam works so well; she's a she. All of humanity is her oyster.
If Kerr's Matildas beat France in Saturday's World Cup quarterfinal at Brisbane's Lang Park, they will go down in Australian sports history.
As Markson threw, Kerr would eventually play in the very lucrative Saudi or American leagues, possibly toward the conclusion of her career. Kerr, now 29 years old, has been told by soccer specialists that she has a good chance of playing until she is 40.
She'll get a huge contract because of the World Cup. Markson predicted that any global or international contract with a significant firm would be worth at least $5 million on its own.
Even if Australia doesn't win the World Cup (which they very well could), she'll be easily worth $25 million by the end of the tournament. The sum set aside for Sam will grow annually, eventually becoming rather sizable.
Take a look at the companies that are already involved with the Olympics. Cereal manufacturers, apparel retailers, food producers, technology manufacturers, and telecommunications providers are all at her disposal.
She is polished, charismatic, talented, and still has ten productive years ahead of her as a professional athlete. If Sam has her way, she'll continue working until she's 40.
She doesn't have to be at the top of her game to make a ton of money performing in places like the United States or Saudi Arabia.
Sam may play a gig in the US for a huge sum of money. Think about David Beckham. He started his tour in the UK and ended it in the US. Pele visited New York, if you really want to go back in time.
And whenever she likes, she may schedule a speaking tour in Australia.
Kerr has a reported $1 million sponsorship deal with Nike that has been in place for quite some time. Male soccer players like Ronaldo and Kylian Mbappe are also backed by Nike.
Additionally, she is affiliated with MasterCard.
Kerr, who was born in Perth, Australia, and is a brand ambassador for the Commonwealth Bank, made history last year when she was featured on the cover of FIFA, the best sports video game.
Kerr reportedly has a sponsorship contract with a high-end Swiss watchmaker as well. Hyundai and Powerade were her prior clients.
The reported annual salary for Kerr's Chelsea contract is $600,000.
Sam is currently on Chelsea's roster; however, she can choose her next employer after this season ends. And that will necessitate additional investment from Chelsea, which is fine because Chelsea is flush with cash, as Markson put it.
She will be the face of international advertising efforts. Commercials and endorsements for television do not require her presence at games. Everyone in the world will be vying for her attention.
Markson's extensive client list includes the likes of Charlie Sheen, Bill Clinton, Tony Blair, George Bush sr., Princess Mary and Crown Prince Frederick of Denmark, Nelson Mandela, Rudy Giuliani, Shane Warne, Joe Bugner, Greg Chappell, and Martina Navratilova.
Following England ($3.50), Spain ($4.50), Japan ($5.50), and France ($6), TAB has Australia as the eighth favorite to win the World Cup at odds of $8.